Brands of the year Awards

Brands of the year awards were distributed amongst top ranking brands in Pakistan. The Prime Minister of Pakistan distributed the award in a recent ceremony at the Governor house Karachi. Chief Minister Sindh Syed Qaim Ali Shah and the Acting Governor Sindh Nisar Ahmed Khuhro were also present at this occasion. The objective of the activity is to identify brands of excellence on the national trade horizons. Outstanding national and multi-national brands were picked for the contest. After a thorough evaluation, Samsol Hair Colour has been declared Brand of the year 2009, for its best performance in the category.

Brand of the year is awarded through a joint initiative of Pakistan Standards and Quality Control Authority (PSQCA), Intellectual Property Organization (IPO), Brands University, Consumer Foundation, and Exhibitors Group; under the auspice of Government of Pakistan. Brands Awards Council selects the brands based on Nation-wide brands Audit and Survey carried out by the experts independently.

The studies conducted cover wide areas regarding the brand attributes such as familiarity, value for money, brand reputation, popularity, availability, affordability, impact of advertisements and promotional campaigns, quality satisfaction level, corporate structure, mandatory certifications, Customer Support, and the management quality. The confidence in Samsol quality and regular use by its loyal customers brought this great reward, giving an outstanding recognition as the best Hair color brand in the country. Based on the consumer survey and the market analysis reports the Council declared Samsol the Brand of the year in Hair Colour Category. The success is attributed to the popularity, customers’ confidence, and strong market standing.

Trade circles have widely hailed the decision of the Brands Committee, and declared it a positive action towards development of commercial activities in the country.

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